Reach customers closer to a decision, with ChatGPT Ads

We plan, launch and manage ChatGPT Ads campaigns. We connect ads with the right landing page, analytics and conversion optimisation so the new channel supports a specific business goal.

Launch ChatGPT Ads How we work

ChatGPT

Most of our new clients come through referrals. We want to increase the number of enquiries we get online. Where should we start?

Start by looking at where potential customers search for information before contacting a company. Pay particular attention to:

what problems and needs lead them to look for a solution,
where they compare the available options,
which channels already generate valuable enquiries.

dotGrowAd•••

ChatGPT Ads for businesses

Reach customers in ChatGPT. Campaigns focused on business outcomes.

Ask ChatGPT

A new visibility channel

Build your paid presence in ChatGPT

People use ChatGPT to gather information, compare options and prepare to make decisions. ChatGPT Ads lets your business appear with a paid message at precisely these moments.

DECISION STAGE

Be there when customers compare their options

Reach people who are actively analysing a problem, possible solutions and available offers.

CONTEXT

Go beyond individual keywords

ChatGPT Ads lets you match ads to the topic and context of the user’s conversation.

DATA

Build insight before the channel matures

Learn which needs, messages and landing pages lead to conversions.

NEW CHANNEL

Expand your customer acquisition channels

Add another paid acquisition channel alongside Google Ads and Meta Ads.

ChatGPT Ads are currently in beta, so we treat them as a new channel that should first be tested, measured and only then scaled.

A new visibility channel

Reach customers when they’re actively looking for a solution

People use ChatGPT to gather information, compare options and prepare to make decisions. ChatGPT Ads lets your business appear with a paid message at precisely these moments.

We define the goal and offer

We get to know your business, audience and the role ChatGPT Ads should play in your sales process. We define the primary action you want users to take, whether that’s making a purchase, submitting a form, registering or visiting a specific part of your offer.

We set up and configure the account

We create the advertising account or organise its existing settings. We prepare the campaign structure, budget and the contexts in which your ads can respond to users’ needs.

We create the ads

We create headlines, descriptions and visual assets. We prepare different message variants so the campaign can respond to different needs and use cases.

We set up analytics and launch the campaign

As standard, we implement the OpenAI Pixel and analytics for key actions on your website. We check the setup, launch the campaign and review the first results.

Why us

We look beyond the campaign itself

At dotGrow, we don’t start with a tool or channel simply because it’s new. We first look at your business goal, offer and sales process, and only then decide how ChatGPT Ads should be used.

We combine business, marketing and technology expertise, which means we can take responsibility not only for the campaign, but also for the website, analytics and technology needed to achieve the desired result.

About us

150+projects
120+clients
20+years of experience

Business goals set the direction

We first define the result the campaign should support and the role ChatGPT Ads should play in your customer acquisition process.

Strong technology foundations

We have in-house development and analytics expertise. We can implement tracking, integrations and any necessary website changes without involving additional suppliers.

We look at the entire digital ecosystem

We don’t assess a campaign in isolation from your website, offer, analytics or other channels. We look at the entire customer journey and the areas that influence the result.

A partner in digital growth

We don’t limit ourselves to completing tasks. We analyse the data, recommend the next steps and develop your digital activity alongside your business.

What’s next?

ChatGPT Ads are only one part of growth

A campaign can open up a new acquisition channel, but the greatest impact comes when advertising, visibility, your website and the sales process work together. At dotGrow, we can develop the next parts of your company’s digital ecosystem based on where we see the greatest potential.

Visibility in Google
and AI

We build your brand’s organic visibility in search engines and AI systems so you can reach customers beyond paid campaigns as well.

More conversions

We design landing pages and improve existing websites so more of the traffic you acquire results in an enquiry, registration or purchase.

Automations
and integrations

We connect marketing, sales and customer service by automating processes and the flow of data between the tools your business uses.

Explore dotGrow’s capabilities

See how ChatGPT Ads can support your business

Tell us about your offer and your goal. We’ll plan the campaign, set up analytics and show you how ChatGPT Ads can fit into your customer acquisition process.

Let’s talk

Use cases

Where ChatGPT Ads can support sales

ChatGPT Ads can play different roles depending on your business model and how your customers make decisions. We always design the campaign around a specific goal.

Lead generation
Reach customers looking for a contractor
Reach people who are actively looking for a solution, comparing their options and preparing to choose a company.
Goal: enquiry / contact / quote
Example journey
ChatGPT conversation
How do I choose a company for a full home renovation?
Advertisement
Complete home renovations
From design to completion. See how we can help.
Landing page
Plan your home renovation
Talk to us about the scope and timeline
Book a consultation
E-commerce
Take customers from need to the right product
Reach customers who are looking for the right product, comparing options and working out what best suits their needs before they buy.
Goal: product / basket / purchase
Example journey
ChatGPT conversation
Which ergonomic chair should I choose for working at a desk for eight hours a day?
Advertisement
Ergonomic chairs for long working days
Compare models designed for long hours at a desk.
Landing page
Find the right chair for your working day
Compare models, features and availability.
View chairs
Registrations and sign-ups
Turn interest into registrations
Reach people who are actively looking for information on a topic that matters to them and take them directly to a webinar, event or consultation.
Goal: sign-up / registration / consultation
Example journey
ChatGPT conversation
How should I prepare my business for tax changes in 2027?
Advertisement
Free webinar for business owners
Learn about the key tax changes and how to prepare your business.
Landing page
Tax changes in 2027
Free webinar for business owners.
Register now

Testimonials

Words of our clients

Continuous cooperation since 2019 is probably the best proof of the value I receive. Together with dotGrow we develop my website and the results of our work are clearly visible, and the cooperation itself is based on transparency, reliability and professionalism. As a result, several of my clients have also started working with this company.
Jake Smolarek
One of the most recognized personal development trainers in the UK
In addition to websites, the agency even executes non-standard and complex projects. I was surprised that an interactive agency has the knowledge and skills to create dedicated software and automate several processes in my company.
Paulina Wierzchowska
Entrepreneur
Working with Daniel and his team at dotGrow has been a real pleasure. He is competent, professional and delivers results! They are interested in what is best for the needs of your business and ensure high quality results. I highly recommend the dotGrow team.
Varuschka Nagesar
Executive Coach
Thanks to our cooperation with dotGrow, an audit was carried out in our online store, which exposed errors in its construction. Solutions were proposed which finally increased conversion and sales of our products. Thank you once again!
Mark Froth
CMO
I have been working with dotGrow for some time and on many projects. It always surprises me how they can find solutions to very complicated design and programming problems. The work they did increased the conversion rate on our website. We still have a lot of work to do, which I look forward to, working with Daniel and the dotGrow team.
PJ
Paul Jackson
Owner, homegamesroom.co.uk

FAQ

Frequently asked questions about ChatGPT Ads

It depends on your offer, target audience and campaign goal. We see the greatest potential where customers research information, compare options or analyse a specific problem before making a decision. Before launch, we assess the role ChatGPT Ads could play in your existing sales process.

There is no single budget that is right for every campaign. We take the market, your offer, target audience and business goal into account, then recommend a budget that gives us enough data to assess the channel’s potential.

We don’t stop at impressions and clicks. We set up analytics for actions that matter to your business, such as form submissions, registrations, purchases and other conversions, and connect campaign data with your website analytics. Where your infrastructure allows, we can also analyse lead quality, order value or sales.

We treat ChatGPT Ads as another part of your digital ecosystem, not as a replacement for Google Ads, Meta Ads or organic activity. We look at where the new channel can complement your existing marketing and where it has the greatest potential within the customer journey.

Not always. We first check whether your existing page matches the ad message and guides the user towards the right action. If changes are needed, we can improve the existing landing page or design a dedicated one.

We start by understanding your offer, goal and current customer acquisition process. We then prepare the campaign structure, ads and analytics. From your team, we mainly need business knowledge, access to the necessary tools and timely approval of the materials we prepare.

After launch, we monitor the campaign, manage the budget, analyse results and develop the advertising messages. Based on the data, we also recommend changes to the website, analytics or other elements that could influence performance.

Yes. The platform already supports creating, launching, measuring and growing commercial campaigns, including setups with multiple campaigns and ads. At the same time, ChatGPT Ads remain in beta and are still at an early stage of scaling, so we do not yet treat them as a mature equivalent of Google Ads or Meta Ads.

We recommend starting with a controlled budget, accurate conversion tracking and enough data to assess the channel properly. If the campaign proves its potential, the budget and scale can then be increased gradually.

Yes. Ads Manager is available in the UK, so campaigns can be launched and managed for the UK market.

Contact

Bring ChatGPT Ads into your marketing

Tell us briefly about your business, offer and the goal you want to achieve. We’ll recommend how to launch the campaign and propose a scope of work tailored to your business.