Get in touch
AI Search Optimisation

Win customers
through conversations
with AI

We build your brand’s visibility and credibility across ChatGPT, Claude, Gemini and other AI systems. We increase the likelihood of it appearing in answers when a potential customer researches your company or looks for a solution you provide.

How does your brand enter AI answers?

  1. AI recognises your brand
  2. AI understands your offer
  3. AI recommends it to customers
Goal: visibility in AI recommendations
Brand MS Logo
Brand AHS Logo
Brand Jake Smolarek Logo

More than 20 companies are already seeing increased visibility in search results and AI-generated answers.

The problem

Your customers are already asking AI.
Does your brand appear in the answers?

People no longer rely solely on lists of search results. They describe what they need in ChatGPT, Claude or Gemini and receive a ready-made answer, comparison and shortlist of recommended companies.

AI does not understand your brand

If information about your company and offer is incomplete or inconsistent, AI systems may overlook your brand or present it inaccurately.

Your competitors are taking the recommendation spots

Companies that consistently build their visibility and authority are more likely to appear in answers to questions asked by potential customers.

Decisions are made before customers visit your website

Customers can explore their options, compare companies and create a shortlist of providers without visiting traditional search results.

SEO
Foundation

Search engine visibility

Your website answers users’ queries and earns positions in Google’s search results. It remains an important part of your brand’s digital visibility.

AI
New channel

Visibility in AI-generated answers

We develop content and brand authority so that ChatGPT, Claude, Gemini and other AI systems understand your offer and consider it in their answers and recommendations.

A new visibility channel

Being visible on Google is no longer enough.
You also need to appear in AI-generated answers

SEO still provides the foundation for visibility, but the way people search for information is changing. Customers increasingly describe what they need in a conversation with AI and receive ready-made recommendations. We help your brand become part of those answers.

Let’s talk about your brand’s visibility in AI

Let’s look at where your brand appears today, the contexts in which AI understands it and whether it has the potential to reach new customers.

Let’s talk
How we work

Three steps to greater
brand visibility in AI

We combine analysis, digital foundations and content development so that your brand is better understood and more frequently included in AI-generated answers and recommendations.

01

AI visibility audit

We assess what ChatGPT, Claude and Gemini know about your brand, how they present your offer and which questions bring up your competitors. We use this to create a clear action plan.

02

Building the digital foundations

We organise information about your company, your website structure and metadata. We develop content that clearly explains what you do, who you help and where your expertise lies.

03

Building authority and visibility

We build your brand’s presence around the topics that matter to your customers, monitor AI-generated answers and expand the work where we see the greatest potential.

Business benefits

What do you gain when AI understands and includes your brand?

Your brand can appear in AI-generated answers at exactly the point when a potential customer is looking for a solution, comparing companies or deciding whom to trust.

Reach customers who are closer to buying

People asking AI about specific solutions, companies and recommendations often already know what they need. Your brand can make their shortlist.

Build brand credibility

AI gains a clearer understanding of what your company does, who it helps and where its expertise lies. This allows it to present your brand more fully and in the right context.

Build another customer acquisition channel

You increase your brand’s presence beyond traditional search results and diversify the places where potential customers can discover it.

Strengthen your expert position

You develop content and digital authority that can position your brand as a trusted source of knowledge, rather than simply another supplier.

Daniel Andraszewski, founder of dotGrow

About us

A close-knit team. The founder stays close to every project

dotGrow is a digital growth agency that connects strategy, technology and marketing with its clients’ business goals. Each project is handled by a team of specialists selected to match its scope and requirements.

The direction of each project is overseen by Daniel Andraszewski, founder of dotGrow. He combines technical experience built since 2016 with marketing and a business perspective, overseeing strategy, key decisions and the quality of delivery.

My role is to make sure every decision serves one goal: greater visibility for the company and new sales opportunities.

FAQ

Frequently asked questions about AI search optimisation

It covers the work that helps systems such as ChatGPT, Claude and Gemini understand your company, offer and areas of expertise more clearly. The goal is to increase the likelihood of your brand appearing in answers to questions asked by potential customers.

No specific response from an AI model can be guaranteed. We can, however, increase the likelihood of your brand appearing by strengthening its digital foundations, developing expert content and building authority in the right subject areas.

We begin by analysing your brand, competitors and current visibility. We then prepare a strategy, develop content and implement changes both on and beyond your website. We monitor the results and use them to plan the next steps.

Initial changes can appear within a few weeks, but building lasting visibility requires consistent work. The pace depends on factors including your sector, competition, the brand’s current authority and the quality of its existing materials.

We monitor whether the brand is mentioned, cited or recommended in response to specific questions. We also assess how the offer is presented, the context of the answer and visibility compared with competitors.

SEO remains an important foundation. A well-structured website that is visible on Google gives AI systems information they can use. The two channels should therefore support one another.

Not always. Sometimes it is enough to improve the structure, messaging and existing content. If the website makes it difficult for AI systems to understand the company or does not support its authority, we recommend more extensive changes.

Businesses that sell through expertise, trust and recognition, and want to develop another channel for reaching customers. It is particularly well suited to B2B services, expert-led brands, technology companies and e-commerce businesses.

Contact

Let’s talk about your brand’s visibility in AI

Tell us about your company, offer and customers. We will discuss how to increase the likelihood of your brand appearing in AI-generated answers and support customer acquisition through this channel.